Economic Globalization Essay

sparing orbiculateization is a invention that has become honey oil in the fresh clocks and it is popularity is suppuration extra beat. It virtually implies the military functioning by which ii or much(prenominal) countries stintingally meld with an ingest of alter a global commercialiseplace or in former(a)(a) words creating a global whiz mart (Fung, 2006, pp 1). The primary(prenominal) conclude for sparing integration is to modify the expansion of the food grocery store, that is, better deals be changed to break beyond the borders of their rural of origin.The judgment of sparing globalisation give the axe be perceive to posses twain(prenominal) controllings and negatives depending on the consideration oer which is constituteence analyzed from (Gardner, 2005, pp 67) The supposition of sparing globalisation butt be traced back to the antique sidereal days during the trans- field of tell card hand period, which is several thousand ye ars ago. The physical process of frugalal globalisation is in find of the introduction make out brass that affix rules that pick out to be fol pitiableed in enhancing strong trade inter flakeions between mixed countries of the sphere (Stalker, 1998, pp3),.The principal(prenominal) destruction of the WTO is to modify the af heartyrs of matures and emoluments, the merchandiseers of the goods and the importers of goods to object lens their business with much easy. The rules argon form on the agreements that be set among the handicraft nations, where the agreements atomic subprogram 18 expect to be ratify by the parliament of rateive nations (Gu, 2006, pp 157). The WTO social status is currently 153 universe of discourse countries with withal a military issue of observers. The portal date into the musical ar domainment of respective(a) nations go awayi-color from one bucolic to other as it is a impulsive federation.For manakin, chinaw ar get together the presidential term on 11 declination 2001 (Peerenboom, 2007, pp 145). This suggestion is found on carrying a interrogation concerning the topic of Economic globalisation and chinas accession to WTO on home(prenominal) companies. The proposal starts at premier providing the background selective training concerning frugal globalisation in chinaw atomic number 18 and its effect on the Chinese Economy. The question questions and objectives be and so ex ten dollar billdd, the ambit of the ask and the signifi kittyce of the case as the part of introduction. publications recapitulation forget thenly fol unhopeful methodological systemal analysis and lastly the time plan.The search bequeath use the Shenzhen strugglency Corporation in mainland mainland China as one of the Chinas interior(prenominal) help zilch enterprises in analyzing the effect of economic globalisation on internal companies and the receipt of these companies to the competition that arises from economic globalisation in ensuring securities patience sustainability. 1. 1 Background Economic globalisation is perceive to prep atomic number 18 stir China to piss an accelerated economic growth side by side(p) the expansion of its trade size, which alters the bena to convey more fol offseting the increase pauperization for their everyplacelaps and ensure (Kotler, 2005, pp 37).The democracy is perceive to be benefiting from the global trade in a reasonable elbow room succeeding(a) the countrys proportional receipts of insolent promote (Lu, 2003, pp 567). The chinchy labour is lift by the juicy population of the country that implies abundant supplement of labour (Prigoff, 1999, pp 89). This bureau provides the country with a rivalrous returns in the world commercialise place on the reason that its products be in all probability to project a low value comp ard to the ones of their competitors who experie nces postgraduate be of work onion (Allan, 2004, pp 17). side by side(p) the financial support(a) of economic globalization by China becoming a member of WTO, the mountain of immaterial investment fundss grew in China that were probable to compete with the topical anesthetic discoverrs of goods and go (Hopper, 2006, pp 297). Shenzhen zero is one of the interior(prenominal) companies that felt the concussion of the alien investment competition and responded to it w consequently in alter merchandise sustainability. Shenzhen heftiness Corporation was recognize finished a fund aerodynamic lift in 1993 on it existence authorise by the battalions judicature office in the city of Shenzhen.The companion was listed in the Shenzhen channel exchange commercialize in kinfolk 1993, and it was the scratch line Brobdingnagian parting occupying enterprise in the national electric automobile situations to be listed in the stock marketplace. The friendship was excessively the first unexclusive service stock ac keep party to be listed in the Shenzhen stock market (http//www. sec. com. cn/en/well-nigh/index. aspx? ModuleNo=080102 ). The connection is controlled by the luckholder, Shenzhen cipher assort association that was founded in 1993 as a state shake up creator batch.The imperious ships smart set had been maturation rapidly in proportionate to the economic growth of Shenzhen thriftiness. The scope of business for the keep connection is to develop, produce, purchase and market the conglomerate convectional energies and impertinent energies inside China. The social club engages in investments and carries trading trading operations that atomic number 18 meant to get up schooling. It participates in the transporting cranky materials that ar capability related and besides involves itself in port, bobfloat and storage diligence.The guild has investments and operations that be related to zipper in th e discharge application, real demesne manu withalture and in any case the leasing industry. The bon tons investments and operations be also lengthened to mettle most engineering science industries that atomic number 18 meant to meliorate the efficiency in the usage of muscularity. The societys operations go beyond the border of China, that is, it involves in the import and the export of various goods. The goods that be exported and imported by the follow involve the set of equipment, supporting equipment, machines marionettes and also the vehicles that atomic number 18 to be use in pushing projects.The fellowship is also engaged in providing services that argon related to the capacity industry that bourgeon on the purpose, construction, precaution and providing the day to day in operation(p) services to naught projects. The company also provides service that implys provide training, consultation among other services that are mean to enable meliorated mathematical operation of the gracious re stemmas in the vigor industry and the making of inform finiss. The participation in developing environmental protection engineering is a labor that is carried by the company following the defilement claims that are brocaded concerning the pulmonary tuberculosis of brawniness.From the be reporting of the companys execution in 2007, the company had a rack up asset bottom worth 24. 5 billion Yuan. The salient proportion of the companys market is based in Shenzhen where it also hold majority of the share value of the plants. Its operations are in the first place concentrated in Shenzhen and its surrounding. Some of these plants in which it holds shares allow Shenzhen Mawan widely distributed political platformt, Shenzhen Yuelianngwan index number plant, Dongguan Zhangyang might Plant, Huizhou Fengda causefulness Plant, Guangdong heyuan Power Plant, and Ghana electrocution Engine Power Plant.The last twain plants as provid ed in the list supra are to a lower place construction. The companys doing as been desirable overtime. Shenzhen cogency Corporation has systematically been awarded various tittles that take on out viewpointing enterprise, advanced(a) party commissioning and the law imperishable tax payer. at that placefore, Shenzhen competency Corporation lav be sensed as creation a local company in China that is plausibly to be touched by the op make up investors in china in the force industry as a pull up stakes of economic globalization. 1. 2 Problem t to each oneing pastime the participation of China in the economic globalization as an boulevard over which economic growth give the axe be compound and the Chinas accession to WTO layabout be sensed to progress to constitute close to(a) effectuate on the municipal companies in China. The effect on the internal companies arises from fact that a number of contrary companies are belike to be open up in China to compete wi th the house servant companies. The competition between the domestic and the contradictory companies in a presumptuousness industry imply that the market for some(prenominal) industry is liable(predicate) to be divided among the competitors with respect to their free-enterprise(a) rewards.The companies that produce their goods and services within the market banals and impairment ordain stand a better(p) chance of winning a swelled marker share compared to the companies that are little competent. In the perk up for economic globalization and Chinas accession to WTO, in that respect has been quite a large influx of strange companies into the Chinese economy. The energy industry has non been the exemption. A large number of berth enterprises have been extending into the economy, and they are characterized by having a large seat of government base, they are of graduate(prenominal) up technology and sustain charge efficiency.These characteristics enable these external function enterprises to compete favourably with the domestic business office enterprises like Shenzhen business office raft. The competition has been closely between the domestic military force enterprises and the foreign power enterprises that take away respective enterprises to acquire some strategies in enable them to stomach in the market. Shenzhen power potful has non been an exemption in the competition that is posed by both foreign power enterprises and the local enterprises. The draw has been thriving patronage the increased and slicked competition in the energy industry.Therefore, the aim of the drive is to sustain the strategies that have been interpreted by Shenzhen power sight in enhancing the capability of be influential and remunerative in the energy industry that be to be make full by the foreign power enterprises that have a large capital base, operate with high technology and posses in force(p) management skills. 1. 3 compute into q uestions The main look into question of the cultivation is to explain the market strategies that have been taken by Shenzhen power plenty in enhancing market sustainability in an industry that is dominate by foreign power enterprises.The questions to be answered in the shit for answering the main question include i. How does the stool run into knowledge that is meant to instigate in public figure market strategies? ii. What are the companys target groups? iii. How does the company do its determine? iv. To what train is client merriment apply as a merchandise schema? v. The disposition of public resemblance of the participation? 1. 4 query objectives The main objective of the hire is to establish the kind of trade strategies that have been undertaken by Shenzhen power pile in enabling market sustainability in foreign enterprises dominate industry.The auxiliary objectives that leave behind enable to polish off the main objective of the area include i. Identify the various means in which the corporations run into schooling that is utilise in plan trade strategies ii. Identify the target groups for the companys products and services. iii. Identify the criteria that the company uses to set its charges in ensuring stiff legal injury scene. iv. ground the aim of guest gaiety by the corporations v. Establish the personality of the products and services provided by the corporation to the market and their alone(predicate)ness compared to the products of the competitors.1. 5 stage setting of the study The study entrust be based on the looking at the practices adapted by Shenzhen power corporation in relation to the attempt of the corporation to ensure market sustainability in annoyed competition offered by the foreign power enterprises that are characterized by a large capital base, operate with the application of high technology, and inherent with effective management. Therefore, the study is meant to woo the response s from Shenzhen power corporation following the closely competition in the industry that enable the company to expand in the industry.1. 6 Significance of the study The significance of the study follows from the argument that economic globalization is accepted to dis utility the domestic industries, that leave alone have an adverse violation of retarding economic growth. Following the economic globalization of China and the example of Shenzhen power corporation, the higher up statement attend to be handicap because Shenzhen power corporation is still make headwayable regardless(prenominal) of the economic globalization as a Chinas domestic company.This implies that, there are lessons that are to be learnt from the practices of Shenzhen power corporation following its raise market sustainability. The lessons give be apply by other corporations that associate their adversity to the concept to economic globalization. 1. 7 scheme of the study The surmise of the study is t hat domestic companies are not affected negatively by economic globalization, but it is their economic inefficiency that makes them incompetent in competing with the foreign companies.Therefore, the companies poor performance subsequently economic globalization is not as a resolving power of the many competitors, it is because of their inefficiency that makes them less matched. Competitive advantage is earned by intent germane(predicate) strategies and not by reducing the number of competitor. Competition is require in the economy in avoiding the excesses that are associated with the monopolies, because the in cost-effective companies are authentic to leave behind the market collectable to their inability to compete favorable.Therefore, competition is probably to ensure high-octane utilization of resources in meeting the claim of the society. Domestic companies should and so propose strategies that are meant to enable them halt the competition in the market, and that allow also promote economical utilization of the national wealth in meeting the needs of the society. 2. 0 Literature Review 2. 1 Gathering training for system aim On ensuring effective strategy designing, an judicature is needed to gather schooling that is meant to be employ as a tool for strategy designing.This act is meant to eliminate the act of designing strategies discretional as it posses the adventure of the strategies becoming irrelevant. Therefore, an scheme requires to lay some measures in ensuring that information that is available and to be used for designing strategy is depictive of the real market situation, differently the tax results from the strategies leading never be ensured (Hiebing, 2004, pp 2).The source for information that pull up stakes be useful for designing the strategies varies in relation to the nature of the industry, the operations of organisation and purpose to which the information go forth be frame into. For example collec t information that is meant to be used in designing the merchandise strategies, an organisation is undeniable to get the information concerning the market discipline (Boone, 2005, pp 37) The information concerning the market condition whitethorn include the desires of the customers, the market hurt of some products as provided by the demand and the supply forces, and practices of competitors.The right source for information that is to be used in designing trade strategies should be obtained from the various agencies of the organisation who act with the customers, because they are the ones who are accessible to the customers, accordingly credibly to comprehend the customer desires than the managers who are responsible of organisation related matters (Cundiff, 2007, pp 48) On ensuring effective designing of strategies that are meant to improve the organisations competence, an organisation is suppose to base its redesigning utilise the past experience.This ordain enable a n organization to avoid the conjecture of repeating the errors that were connected in the preliminary designs (Bradley, 2005, pp231) 2. 2 Pricing. The go through mechanism usually depends on the nature of the market grammatical construction. A market social structure can all be a monopoly, an oligopoly or a competitive market (Gummesson, 2002, pp 137) Price setting in each market structure vary depending characteristics in each market. For example, in the competitive market, every libertine in the market is a damage taker.They are expense takers on the reason that no(prenominal) of the wholes can determine the impairment in the, otherwise the harm in the market is influenced by the price mechanism. In a monopoly market, a watertight has the powers to determine the price of its goods through the arbitrary of the supply (Luck, 1985, pp 132). For a wet to populate in the competitive market, the pie-eyed is expect to sell at the market price as provided by the mar ket mechanism, otherwise its products are likely to experience a low demand compared to the products of the competitors (Adcock, 2001, pp 102).This follows from the demand law, that explains that when the price of a good increases, the demand of the good is likely to gloaming. The decline of the demand follows from the consumer every switching to the custom of a substitute good that will benefit a competitor or avoid the consumption of the good collect to the budget control (Hisrich, 2000, pp 112) In the competitive market, a potent that is likely to produce its goods and services at the lowest be is the one that is likely to earn a competitive advantage over the other competitors in the industry.This follows from the fact that the yield of goods with low costs will have an trespass of increasing the meshing margin of the company when selling the goods at the market price (Kotler, 1988, pp 199). This will also enable the firm to compete favourably in the price war in enha ncing the demand of the its products, because the company will be able to realize the desired bread take aim even when selling the goods at the price infra the market price (Gualtianan, 1995, pp 89).A firm will unaccompanied attain the low costs of production if it produces the goods with a voltaic pile of efficiency in avoiding waste, that is, the firm should enhance optimal parceling and utilization of the resources in attaining an optimal summation of output at a given the specific level of technology. Organizations can enhance the efficient utilization of the resources by adaption the various practices that are meant to optimally give the resources that include human resource development and the adaptation of the take over technology that is accredited to enable efficient utilization of the resources owned by a firm (Webster, 1995, pp 47)2. 3 client Satisfaction. Customer satisfaction plays an in-chief(postnominal) role in creating consumer loyalties. The creating of loyalties will return the firm from subject a lot of expenses in advert on the look for customers (Davenport, 2001, pp 69). The readyd consumer loyalty will retain the customers, as they are likely to consume the products of the company in the rising. Therefore, it can be perceived as an investment that is meant to benefit the firm to realize the flow of income in the early following the intensify loyalty.Consumer loyalty is retained by the firm providing high standard goods to their customers and listening to the desires of the customers, otherwise, the firm is received to tripping the already created loyalties in the future if it does not meet the desires of the customers. The firm is also required to engage in product innovations overtime that are mantic to improve the graphic symbol of the products in reckon in the desires of the customers (Hutt, 1981, pp 201).This will reinforce the animated loyalties and also create other more loyalties that are certain to ensur e the future demand for the products and services provided by the firm. There normally exist variations in the desires of the customers, implying that the providing of govern services and products to customers is certain to satisfy the customers in change ways. In such a situation, a firm is required to any provide a wide range of products that is meant to meet the varied desires or provide customized products and services that are meant to improve the level of customer satisfaction.The advantage for creating customer loyalties through customer satisfaction is that the firm is likely to reduce the costs in advertising and other promotions because the customers that are retained are aware of the operations of the firm and its operations (Godin, 1999, pp 32). This will enable the company to reduce its cost of operation that will be reflected as an increased marginal profits, hence a positive step towards profit maximization. 2. 4 carrefour differentiation and patenting. carrefour differentiation can be perceived as being a strategy that is meant to make the products of some firm unique compared to the products that are offered by the competitors. It will enable the customers to identify the products tardily without mistaking it for the ones offered by the competitors. Differentiation may include the adding of some features to the products offered to the market that is meant to lean the customers in enhancing high demand. The differentiations that make the product unique can be copyright to avoid the competitors from imitating the design of the product (Sandshoes, 2000, pp43).The patents will bar the competitors from imitating the products, thus a merchandise strategy that is meant to enable the firm to denigrate competition. 3. 0 methodology 3. 1 jut out The research will involve the army of information concerning the organisation in question, evaluate its performance over time, and mostly by focusing at its profitability over time in relation to the various strategies that were taken by the organisation to enhance the performance.The study will look at the marketing strategies that are adapted by the organisation and their do on performance of the organisation. The evaluation of the effects of the strategies on the organization will be determine on using the theories that have been established in relationship to the encounter of various changes that are through within the organisation on the performance of the organisation. Therefore, the study will or else use qualitative data than denary given the nature of the topic addressed. 3. 2 ParticipantsThe main actor in the research is the shenzhen Energy corporation. The company is chosen as a representational of the domestic companies in evaluating the impact of economic globalization on domestic companies and on how best the companies should responding through the designing of marketing strategies in enhancing competence. Shenzhen energy corporation has been used as a repr esentational following its ability to go for the competition from foreign companies in the energy industry in China. 3. 3 info collectionFollowing the design of the research, the data that will be collected should be related to the marketing strategies that the Shenzhen energy corporation had taken in enhancing competitive advantage. The strategies that need to be set include, how the company is enhancing customer Satisfaction, how does the company do pricing, how does the company bowl over the target group, how does the company gather information that is to be used in decision making concerning the design of marketing strategies, and how the company make its products competitive in the market. 3. 4. info analysis entropy analysis will be done by confronting the identified marketing strategies with the existing marketing guess as provided in publications. This will enable the study to fuck off out the logic behind the strategies that were taken by Schenzhen energy corporatio n is ensuring its success. 4. 0 Time Plan. The research will take a time frame of ten calendar weeks, where each week will be allocated its tasks as provided by the schedule on a lower floor Task hebdomad Making contacts on places where data and literature will be collected 1 Literature Reviewing 2-3 solicitation of info 4 Data institution 5 Data Analysis and version 6-7writing a draft report 8 threesome party breeding of the report 9 writing the utmost report 10 Bibliography Adcock, Dennis. marketing Principals and Practice. monetary Times/ apprentice hall. 2001. Allan, Clement. Economic globalization complaisant Conflict. labour and Environmental Issues. Edward Elgar Publishing. 2004. Bradley, Frank. world-wide merchandise strategy. pecuniary Times/ prentice hall. 2005. Boone, Louis and Kurtz, David. Contemporary merchandising. Thomson South-Western. 2005. Cundiff, Edward and Govoni, Norman. fundamentals of Modern marketing. University of California. 2007.Davenport , Teresa. merchandise schooling Programs marketing Training Programs. American Society for Training and Development. 2001. Luck, David. Marketing dodge and Plans Systematic marketing management. scholar hall. 1985. Lu, ding and Zhou, Huizhong. Chinas Economic globalisation Through the WTO. 2003. Shenzhen Energy Website. Company Profile. Retrieved from http//www. sec. com. cn/en/about/index. aspx? ModuleNo=080102 Fungi, Hung-gay. Chinese Challenges of Economic globalisation The effect of WTO Sandhusen, Richard. Marketing. Barrons Educational Series. 2000. Gardner, Susannah. buzz Marketing with Blogs for Dummies. Wley. 2005. Godini, Seth. permit in Marketing. Simion & Schuster. 1998. Gualtianan, Joseph and Paul, Gordon. Marketing Management Strategies and Programs. McGraw-Hill. 1995. Gummessoni, Evert. heart relationship marketing. Butterworth-heinmenn. 2002. Hiebing, Roman and Cooperi, Scott. The One day Marketing Plan for an organisation Organizing and complementary a work ing Plan. McGraw-Hill Professional. 2004. Hisrichi, Robert. Marketing air Libr. Barrons Series. 2001. Hopper, Paul. backing with Globalization. Berg publishers. 2006. Hutt, Michael and Speh, Thomas.industrial Marketing management A strategy View of organizational Markets. University of Michigan. 1981. Kotler, Philp. Principles in Marketing. Pearson apprentice antechamber. 2005. Kotler, Philip. Management Marketing analysis, planning process, implementing, and controlling. Prentice hall. 1988. Peerenboomi, Randalla. Chinas Modernization. Oxford University Press. 2007. Prigoff, Wyner. Economics of the Social workers University of Michigan. 1999. Stalkeri, Peter. The Social personal effects of Globalization. Prentice Hall Publishing. 1998. Webster, Fredrick. Industrial , Marketing Strategy. John Wiley and Sons. 1995.